Website Spring Cleaning: A 5 Web Clinic crash-course to help you tidy up your webpages

Tweet With winter firmly in our rearview mirrors, spring is officially here. Daylight savings time is upon us. March Madness is in full swing. And baseball’s opening day will have taken place by the time you’ve read this (Go Cubs!). What better time then than to do a little spring cleaning of our webpages? Don’t worry, at MarketingExperiments, we’ve got you covered. For more than a decade, we’ve been hosting Web clinics to help you — the marketer — maximize the effectiveness of your collateral. And, as we’ve seen again and again throughout the years, it’s often the smallest tweaks and cleanups that lead to the biggest results. Read on to learn how you can harness your inner-Danny Tanner, grab your HTML mop and bottle of marketer’s 409, and turn that cluttered mess of a legacy page into a squeaky-clean, highly effective conversion machine.   Five key elements To help get you started, I’ve identified five common elements of most webpages: banner headline copy call-to-action form Your page may not have, or need, all five of these elements, but chances are it will have most. Here’s an example of these elements, from Fitbit’s website: Source: Fitbit.com   Element #1. Site Banners — Engage, don’t advertise In March’s Web clinic, we were joined by Mike Loveridge, Head of Digital Test and Learn, Humana, to discuss site banners, when to use them and how to best leverage this key real estate on your page. Watch the replay to learn how to design site banners…
Source: Marketing Experiments
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