Value Proposition: Free tool to help marketing teams discover their brand’s and products’ value prop

ShareIf you’ve read MarketingExperiments for any length of time or taken classes from our parent research organization, MECLABS Institute, you know that identifying and clearly communicating an effective value proposition can lead to significant business success. But it is a complex topic. So much so that we teach an entire master’s-level course about it — MMC 5435: Messaging Strategy & the Centrality of the Value Proposition — in the University of Florida / MECLABS Institute Communicating Value and Web Conversion graduate certificate program. So when my colleague Steve Stone whipped out a simple Excel tool he created in an internal meeting in which we were working on a value proposition, I thought MarketingExperiments blog readers might find it helpful — a small piece to help your team collaborate on discovering your company’s value proposition and include feedback from all internal, agency, vendor and partner stakeholders in an easy and systematic way. Just click on the link below to download. No email address form fill required. [Download Free Team Value Proposition Tool] Here’s a quick tutorial for using the tool: Step #1: List value proposition statements Brainstorm with your team and list all of the value proposition statements you can come up with. Think broad when you decide who that team should be. As I mentioned, it can be your marketing and advertising agency vendor ecosystem. But include others in the meeting as well who are not only part of your value messaging (i.e., marketing), but part of your value delivery…
Source: Marketing Experiments
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