The Top 5 Most Shared MarketingExperiments Content from 2016

Yes, yes. 2016 was a bad year. We get it. But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 times. Read on to view what our audience felt were the top five most shareworthy pieces in 2016. #1: How Does Page Load Time Affect Conversion Rate? New Research Shows Significant Correlation Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? How fast do customers expect sites to load? Are customer expectations for page load time changing? Continue Reading… #2: The Best Conversion Rate optimizers do NOT make changes to webpages… I remember I once I designed and ran four tests in a row — two product page tests and two homepage tests — for a Fortune 500 industrial supply company, and lost every time. The designs were solid — better navigation, easier to find buttons, improved copy and value proposition — but they all lost. When I look back at it, these four tests lost because I was trying to optimize webpages. Continue Reading… #3: Copywriting: 3 tips for optimizing your next direct mail campaign It might come as a surprise, but according to research conducted by our sister site MarketingSherpa, 54% of U.S. consumers would prefer to receive regular updates and promotions in the mail. That’s the highest…
Source: Marketing Experiments
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