Optimizing Software Landing Pages: How to minimize anxiety and maximize conversion in a free download

Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that have spyware, adware and malware hidden inside them. Making that decision to download more attractive is exactly what Flint McGlaughlin walks through in this video. You might also like: Communicating Value and Web Conversion – Scroll to the bottom of the page to watch a full session from our graduate-level certificate program affiliated with the University of Florida Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with a clear value proposition Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them)
Source: Marketing Experiments
Read the Original Article: Optimizing Software Landing Pages: How to minimize anxiety and maximize conversion in a free download