Now That’s What I Call Marketing: Optimize your website to hit the right notes with prospects

Tweet Optimizing a webpage, let alone a website, can feel like a daunting task. With so many areas of opportunity, you may wonder where to begin. To help guide you in the discovery of your perfect landing page, I present “Now That’s What I Call Marketing!” Each track represents a different page element to be considered when optimizing your webpage, pitfalls to avoid and tips on reaching your potential in these areas of opportunity. Read on and learn how to tune up your site.     Track #1: Give me one reason to read your headline “Give me one reason to stay here, and I’ll turn it back around.  Because I don’t want to leave you lonely, but you got to make me change my mind.” -Tracy Chapman Tracy’s words ring true when it comes to headlines. Headlines are your first impression. Better make it count. A bad headline can confuse and worry a visitor or, worse, cause them to hit the back button. A good headline is the golden opportunity to initiate a conversation. Catch your visitor’s interest enough to continuing reading your content and set the expectation for the rest of the online experience. To help you do that, check out last month’s MarketingExperiments Web clinic, How to Write Headlines that Convert, and keep in mind some advice from Flint McGlaughlin, Managing Director, MECLABS, on headlines. To sum up, a really good headline should answer three questions for every visitor: Where am I? What can I do here?…
Source: Marketing Experiments
Read the Original Article: Now That’s What I Call Marketing: Optimize your website to hit the right notes with prospects