[Infographic] How to Create an Effective Testing and Optimization Plan

Editor’s Note: This is the third step in last week’s post by Adam Lapp. Here’s Adam… Paul Cheney Managing Editor MarketingExperiments If you’re entrenched in Conversion Rate Optimization, A/B testing, or have read articles before from MarketingExperiments or MECLABS, you’re probably been inundated with the concepts of friction, anxiety, and value proposition. But how do you take those concepts and build an effective test plan so you can start increasing your bottom line? To help you with that, our team of amazing designers (shout out to Lauren, Charlie, Leah, James, and Chelsea) designed this infographic for you. Hope you find it useful. Share this Image On Your Site <p><strong>Please include attribution to MarketingExperiments.com with this graphic.</strong></p><br /> <p><a href=’http://www.marketingexperiments.com/blog/analytics-testing/infographic-how-to-create-an-effective-testing-and-optimization-plan’><img src=’http://www.marketingexperiments.com/blog/wp-content/uploads/MECLABS-Institute-Conversion-Heuristic-Infographic-768×2211.jpg’ alt=’Harnessing Customer Motivation’ width=’768px’ border=’0′ /></a></p><br /> <p> You might also like: The Web as a Living Laboratory Test Plan: Build better marketing tests with the Metrics Pyramid The Best Conversion Rate optimizers do NOT make changes to webpages…
Source: Marketing Experiments
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