Email Marketing: 4 data points to help you build the case for a bigger budget in 2016

Tweet As we get towards the end of the year, it’s time for B2C marketers to make last-minute tweaks to drive holiday sales and B2B marketers to get those last few, really high-quality leads that will hopefully close in fiscal year 2015. But don’t overlook another important date that is coming up on the calendar as well — January 1, 2016. The day that 2016 budgets kick in for many marketers. To help you win the email marketing budget you need to be successful in 2016, here are a few key data points that you can drop into your proposal or presentation.   Data Point #1: Customers want email According to a 2015 study of 2,057 American consumers by MarketingSherpa (MarketingExperiments’ sister publishing brand), customers want email. When asked In which of the following ways, if any, would you prefer companies to communicate with you?, 72% of consumers chose email, by far the most popular response. Postal mail was a distant second with 48% of respondents.   Not only do customers want email, but this was true for all age groups we surveyed. Email was the most frequent response in every age group (for Americans 65 and older, postal mail tied email for the top spot).   Data Point #2: Your competitors are using email At the MarketingSherpa Media Center at &THEN, the DMA’s annual event, I asked Thorin McGee, Editor-in-Chief, Target Marketing magazine, about the state of email marketing.   I am presenting one of the sessions during Target Marketing’s 2015…
Source: Marketing Experiments
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