Data Analysis 101: How a nonprofit used data to secure a critical business decision and help find 125 missing children

We all have decisions we’re trying to drive. It may be getting budget approval from your manager. Or, selling a client on a campaign. It could be getting venture capital funding, or signing up the right business partner. Our effectiveness in securing these decisions can have a significant impact on our success. And one way to make the case is by using data. “Data adds credibility to the claims you’re making,” said Derrick Jackson, Director of Data Reporting and Analytics, MECLABS Institute (the parent research organization of MarketingExperiments). “It’s like the Fight the Squirrel videos say: It can all come across as opinion. But if you bring numbers, it adds validity.” In this MarketingExperiments blog post, we look at a basic story of how one nonprofit used data to help drive a decision to see what you can learn from its efforts.   The challenge BairFind is a nonprofit based in Jacksonville, Florida, dedicated to finding missing children by placing pictures of missing children in heavily trafficked areas of minor league baseball stadiums. For example, here is a picture from a Jacksonville Suns game.     “I launched BairFind as a minor league pitcher for the Chicago Cubs,” said Dennis Bair, Founder and Chief Development Officer, BairFind. “I realized that I was playing baseball in stadiums with thousands of fans every night, and if there were photos of area missing kids posted in the stadiums, all of the fans would see them.” Dennis told me. “I picked this charity because…
Source: Marketing Experiments
Read the Original Article: Data Analysis 101: How a nonprofit used data to secure a critical business decision and help find 125 missing children