Copywriting: See immediate lifts by applying these 5 principles to your headlines

Tweet Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment — it doesn’t require teams of developers or the latest technology to make happen. What it does take, however, is applying the five key principles of effective headlines. MECLABS, the parent company of MarketingExperiments, determined these key principles based on more than 15 years of testing and research. These actionable insights were revealed during the most recent MarketingExperiments Web clinic, which featured 12 experiments reviewing 34 total headlines. Watch it here. In this blog, we’ll illustrate these five principles by looking at one of the tests featured in the clinic.   Background: A survey company offering to pay its members to take surveys. Goal: To increase the amount of people taking surveys. Research Question: Which panelist registration page will have a higher conversion rate? Test Design: Which page/process will generate the most conversions? The Control had no headline.   The Treatment included a headline. In fact, the page had so much traffic that it was possible to test 10 headlines. The screenshot below illustrates where the headline landed on the page.   These were the headlines that were tested:   These were the results, ranking from highest response rate to lowest:   The winning headline best embodies the five principles of effective headline writing.   Principle #1: Effective headlines focus first on what the customer gets Shift your thinking from what you want the customer to do for you and,…
Source: Marketing Experiments
Read the Original Article: Copywriting: See immediate lifts by applying these 5 principles to your headlines