Convince Your Customers to Eat the Spinach: Using the conversion heuristic in daily life

Tweet Learning the conversion heuristic (C = 4m + 3v + 2(i-f) – 2a) is part of almost any MECLABS (MarketingExperiments’ parent company) certification, and eventually becomes something you begin applying to everyday life. This empirically established cognitive framework brings structure and clarity to analysis of the sales conversion process, and guides and simplifies decisions about the prioritization of optimization energy.   Recently, I personally applied these learnings to the age-old problem every parent faces of getting their children to eat their vegetables. I even took it a step further and applied it to a specific vegetable — spinach. It was an ordinary night, and my family had gathered around the dinner table to talk about our day and get some nourishment. I don’t remember the exact menu and won’t bore you with the minutia, but it did however include a healthy serving of spinach. About 10 minutes into dinner, I noticed that my five-year-old daughter had not touched her spinach, and the following conversation ensued.   Me: “Honey, you need to eat your spinach.” Daughter: “I don’t want to.” Me: “Why not?” Daughter: “Because I don’t like it.” Me: “How do you know you don’t like it? You haven’t even tried it.” Daughter: “It’s yucky!”   At this point, I knew it would be futile to continue the conversation so, instead, I began applying the conversion heuristic to the situation. First, I knew her motivation was relatively strong because she was hungry, and younger children usually have a strong desire…
Source: Marketing Experiments
Read the Original Article: Convince Your Customers to Eat the Spinach: Using the conversion heuristic in daily life