Content Marketing: How to break through the clutter and connect with individuals

Tweet “One of the most important things to remember is that the people you’re trying to reach are being freaking bombarded all day long,” said Mel Robbins, best-selling author, top TED speaker and CNN commentator. Daniel Burstein, Director of Editorial Content, MarketingSherpa (sister company of MarketingExperiments), sat down with Mel at the MarketingSherpa Media Center at &THEN to discuss how marketers can use content marketing to better connect with customers. Mel began by talking about breaking through the clutter. She said the average full-time professional receives 173 emails a day. What does that mean for you? “Your message has to resonate immediately, and it’s got to be important to the person who’s getting it,” she said. Those two points carried on throughout the interview as she went on to discuss how marketers should package their content, as well as how they can best connect with their customers.   Use the curiosity gap in your content “In the case of an email, you really have to market to … the curiosity gap, which is that five-second window you have to grab somebody’s attention and immediately be like, ‘Huh, I wonder what that is,’” Mel said. She said an analysis of last year’s top 10 articles from The New York Times showed two findings. First, seven of the articles were lists. “Why? Because when you see a list, it immediately stimulates the prefrontal cortex and this curiosity gap of ‘Huh, I wonder what the seven things are,’” she said. Second, they see…
Source: Marketing Experiments
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