Check It Twice: The importance of editing ads

Tweet As the copy editor at MECLABS (parent company of MarketingSherpa and MarketingExperiments), I see a lot of content. Between the four blog posts published every week and the multiple case studies produced, I have an ample amount of exposure to the testing brands are doing and what their ads look like. That being said, I have very harsh eyes when it comes to examining ads. My job is to fix mistakes in text, so I often find myself looking for mistakes in text. It turns out, so do your customers. Few things are as fun to share on social media as when a company messes up. This claim can be backed up by the crazy amount of attention Starbucks gets for spelling people’s names wrong on coffee cups around the world. Other companies are getting similar attention for failing to follow basic English grammar. Daily email newsletter theSkimm is obtaining unwanted attention from readers because of its frequently found typos.    Make sure that your brand isn’t the topic of online grammar abuse and edit all of your ads — multiple times.   Double (and triple) check your copy Even if you think your copy is perfect — check it again. Mistakes can make their way through to your campaign even if you’ve been diligent about checking for mistakes. A well-thought out tagline can be killed instantly by a simple typo.   Just because it got past you, that doesn’t mean it will get past your customers. There are whole websites…
Source: Marketing Experiments
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