Calling All Writers and Marketers: Write the most effective copy for this Consumer Reports email and win a MarketingSherpa Summit package

Tweet It’s our fourth annual copywriting contest, and this year the MarketingExperiments blog has partnered with the Convince & Convert blog to find the most effective copywriter or marketer to help a nonprofit organization that has spent the last 80 years battling in the public and private sectors for safer products and fair market practices. Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Leave your most brilliant copy as a comment on this blog post for a chance to win a MarketingSherpa Summit package, which includes a free ticket to MarketingSherpa Summit 2016 and a stay at the luxury Bellagio resort in Las Vegas. Deadline for entries is January 17, 2016 and official rules are here.   How to Enter Choose a Value Focus for Consumer Reports from below (or create your own) that you would like to test. Write the most incredible, effective, compelling opening to the Treatment email that best expresses your chosen Value Focus. Could be three words. Could be three pages. Whatever you think will work best. Enter with a comment to this blog post. You can enter as many times as you wish; please just create a new comment for each entry. All good writers need some juicy details, so let’s dive in and take a closer look at the specifics. The team from MECLABS Institute (parent research organization of MarketingExperiments and MarketingSherpa) will pick…
Source: Marketing Experiments
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