Are You A Business or a White Truck?

A friend recently emailed me and said she was having a crisis of faith, that her attempts to work with people weren’t going especially well, that she felt a bit lost in it all. I gave her some fairly harsh feedback, but all in the service of love. The shortest version of my response to her? “You have a white truck, not a business.” Define Your Business As Clearly As You Can When I talk about a “white truck” business, here’s the thing: if you buy a white truck like the one in the picture above, you CAN do pretty much anything with it. You could be a landscaper. You could haul stuff. You could help people move. You could start a logistics and delivery organization. Whatever. There are LOTS of ways to use a white truck. Continue ReadingThe post Are You A Business or a White Truck? appeared first on chrisbrogan.com.
Source: Chris Brogan
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