35 Key Principals to Boost Your Marketing Campaigns: 2015 Web clinic year-in-review

Tweet As 2016 rapidly approaches and I near the end of my first year with the MECLABS Institute, what better time to reflect on 2015? As Managing Editor of MarketingExperiments.com, one of my primary responsibilities over the year has been producing our monthly Web clinics. These clinics have historically given us the chance to share discoveries from MECLABS’ research efforts with the marketing community at large. With a legacy dating back over a decade, I had large shoes to fill when taking over these online events, but thanks to the outstanding mentoring of my dear friend Taylor Kennedy and the support of the incredible team around me, we’ve had another great year of Web clinics to add to the vault. On Wednesday, we’ll be hosting a special 60-minute year-in-review Web clinic. This clinic — The Top 5 Marketing Discoveries of 2015: 12 months of research in just 60 minutes — will revisit some of the most surprising, actionable discoveries that we’ve made during the year when looking into the question of what really makes our customers say “yes.” These simple principles will help you to quickly improve multiple aspects of your digital campaigns — from subject lines and calls-to-action to visitor engagement and mobile design. 2015 has been a busy year for marketers, with 77% of companies increasing their digital marketing budgets over 2014, per an Oracle report. In case we missed you for any of our Web clinics this year and you would like to dive deeper into any one subject than…
Source: Marketing Experiments
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