2015 Year in Review: The most popular posts in optimization, list growth, analytics and digital marketing

Tweet Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. We have discussed branding, personalized messaging, subject line sequencing and copy, just to touch on a few topics covered in the last 12 months. On the blog, we covered a wide range of subjects, from optimization and email marketing to testing strategies, and provided actionable takeaways on topics as varied as designing for user experience, cryptic marketing, the psychological effects of font and cart abandonment. As you finish building out your marketing campaigns for 2016, read on to discover the most popular posts of 2015, determined by clicks from readers like you.   Top Post of 2015: Email Preheaders Tested: The surprising sensitivity of a single line of text Back in January, Jon Powell, Senior Manager of Executive Research and Development, MECLABS, wrote about his firsthand experience in pioneering the testing of email preheaders. Jon knew from a friend at Salesforce that preheaders were a hot topic of debate amongst today’s marketers. What should be in a preheader? Should a preheader even be used at all? When Jon was unable to find even one statistically significant experiment dealing with preheaders — either from the MECLABS research library or on the Internet at large — he decided to take matters into his own hands and oversee several tests himself. As a reminder, the preheader is the line of preview text you find below the subject line on mobile device email apps and even in the Outlook…
Source: Marketing Experiments
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